Catching up with mobile news, and I can't ignore the fact that Nokia has dropped it's old naming convention using N, E, X and C prefixes and within a week Samsung announced it was taking on a very similar naming convention!
Nokia's previous convention had 4 letter identifiers:
"Nseries remains the flagship and most advanced range of products.
Xseries comes next and focuses on social entertainment.
Eseries remains focussed on productivity and business,
whilst Cseries represents the core range of products."
Samsung's new convention has 5 letter identifiers:
"S" (Super Smart) – Devices at the very pinnacle of Samsung's mobile portfolio. This class will only be used on flagship devices such as the Samsung Galaxy S, the award-winning smartphone that has already sold 10 million units throughout the world.
"R" (Royal / Refined) – Premium category models, a combination of power, performance and productivity for the individual who wants to be defined by the technology they carry.
"W" (Wonder) – High quality, strategic models, perfect for those seeking a balance between style and performance.
"M" (Magical) –High-performance models at an economic price-point.
"Y" (Young) – These are entry models or strategic models for emerging markets or a younger audience more sensitive to price.
As well as appending a couple of other identifiers:
“Pro” – This indicates that the device includes a QWERTY keyboard for speedier email typing and increased productivity for professionals.
“Plus” – This indicates that the device is an upgrade from an existing model.
“LTE” – This indicates that the device is designed to utilize LTE (Long-Term Evolution) connectivity standards, a 4G standard to provide increased mobile network capacity and speed.
I can't help thinking that Samsung finding itself needing to use such a bonkers set of naming conventions means they're simply releasing too many phones that are not differentiated enough between each other. HTC and Motorola for example are still using names like "Sensation" and "Atrix" as opposed to any letter and number combinations (although even HTC got bored of thinking of new names and just appended "S" to everything in the last few months), but if these guys concentrated on differentiating the devices a little more, especially on hardware and form factor, just crazy naming conventions wouldn't have ever needed to have been dreamt up!
Sources: Nokia Conversations, Nokia Conversations, Korea Newswire
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